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1.Introduction
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2.The Marketing Environment
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3.Strategic Planning
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4.Marketing Research
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5.Consumer Market & Business Market
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6.Market Segmentation, Targeting, and Positioning
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7.Product Strategies
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8.Pricing Strategies
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9.Placing Strategies
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10.Promotion Strategies
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11.Managing Marketing Information
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12.internet trend and marketing 2.0
- 課程介紹
- 課程安排
- 評論