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忘記密碼（僅供校外帳號使用）
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行銷管理 課程大綱
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Chapter1 Introduction
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Chapter2 Strategic planning
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Chapter3 The marketing environment
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Chapter4 Marketing Reserch
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Chapter5 Consumer Market & Business Market
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Chapter6 Market segmentation, Targeting and Positioning
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Chapter7 Product Strategies
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Chapter8 Pricing Strategies
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Chapter9 Placing Strategies
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Chapter10 Promotion Strategies
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Chapter11 Retaling and Wholesaling
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Chapter12 Communicating
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Chapter13 Personal Selling and Sales Promotion
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Chapter14 Direct and Online Marketing
- 課程介紹
- 課程安排
- 評論
