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忘記密碼（僅供校外帳號使用）
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Sylllabus
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Introduction to Correct Citation
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1-Introduction to Consumer Behavior
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2-Motivation and Needs
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3-Personality
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4-Perception
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5-Learning
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6-Attitude
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7-Persuation
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8-Groups
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9-Culture, Subculture and Cross Culture
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10-Lifestyle
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11-Social class
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12-Diffusion of innovation
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13-Decision Making
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14-Consumer protection
- 課程介紹
- 課程安排
- 評論
